Brandon Johnson Summary: Seeking Director (+) Level Web Strategist Role with company providing progressive growth environment.	BrandonPhillipsJohnson@hotmail.com
	404-441-0221

Summary

Business	Technology	Community
Managed projects for sites generating over $20M in Revenue for 2008 Possess key understanding of web solutions’ best fit to business objectives. Proven ability to present & evangelize less adopted needs to senior executives. Experienced analysis of multivariate & A/B testing via Omniture Site Catalyst/Offermatica. Practice increasing lead generation tactics from PPC campaigns & ROI, while decreasing CPA Delegated tasks among multi-disciplinary teams.	Understand and manage web development life cycle. Am competent programmer, familiar with major web servers, various databases, languages, and web development tools Acted as Search Engine Optimization Specialist and can show results. Installed open source, search engine friendly ecommerce, content management, blogs, and community scripts and sites. Generated and created viral RSS widgets for traffic campaigns	Know user experience and information architecture. Successfully seeded communities with blogs, forums, and groups. Exercised key social marketing programs via self- created commercially available social networks. Implemented Refer A Friend & Affiliate Programs. Utilized video for marketing, SEO, and viral search engine presence. Tracked user response to strategically increase open and conversion rates for targeted email delivery campaigns.

Education

Honors: Phi Beta Kappa, Dean’s List, Golden Honor Society

Morehouse College, B.S. Biology, 1996. GPA 3.67/4.0, Magna Cum Laude, PHI BETA KAPPA

Emory University Medical School Matriculation 1996-1999.

Dekalb Technical College, GPA 3.45/4.0 – Concentration on E-commerce Strategy

Experience

Premiere Global Services, Atlanta, GA 2007-present

Roles: Web Strategist (2007 - 2008); Web Developer (2007)

Oversee strategy and full life cycle development of multiple web & audio web conferencing ecommerce stores collectively reaching over 100K customers and yearly revenue >$20Million

• Performed strategic initiatives to improve revenue, customer experience and conversions.
• Created landing pages, email campaigns, and site maintenance for conversion increase.
• Implemented friend referral and affiliate programs to B2B and B2C audiences.
• Created full conversion plans, including technology provisions, after site acquisitions.
• Implemented and analyzed Omniture Site Analytics, MVT, and A/B testing tools.
• Assisted in global expansion of corporate web launches through Europe, Asia, and Australia.
• Oversaw change request management and prioritization.
• *** Website examples available upon request

LC3 Media Group, Atlanta, GA 2003-present

Roles: Consultant & Partner (2003 - present)

Created strategic direction for diversity-driven award winning initiatives. Successfully converted high content sites into Joomla content management systems.

• Drive exponential growth of email lists and pioneered community installations providing blogs, video, photo, and music uploads.
• Responsible for search engine optimization strategy for niche diversity marketing sites to build search penetration in lieu or PPC budget restraints (stats and results available upon request)
• Drove key partnerships that increased sponsorship & advertising revenue for involved sites from companies such as General Motors, Warner Brothers Records, etc.
• Management of media planning, market research, and priority of product development resources. Oversaw branding plan and sales material creation to establish targeted marketing diversity messages.
• Developed relationships with urban & suburban politicians to drive online diversity campaigns.
• *** Website examples available upon request

NCR.com (JudgeTech Contract, Atlanta, GA 2006

Role: Online Content Manager (2006)

Provided support for NCR.com via Broadvision and Proprietary Content Management Systems.

• Manage daily site activity through proprietary CMS and proactively conceptualize and enhance the sites.
• Maintain online marketing collateral databases using skills in database administration, HTML, ASP scripting, SQL, and Adobe Photoshop. Provide back-up support for external website (NCR.com)
• Utilize and maintain reporting tools to track behavioral trends among visitors of proprietary systems. Managed metrics and report on a monthly basis to management for additional analysis.
• Update external product fulfillment website with new or revised internal sales materials.
  Responsible for the deployment of all internal marketing communications pertaining to the business unit through utilization of SMTP based e-mail software.
• Conceptualize and develop e-learning classes for internal staff to understand and navigate sites.
  Develop, implement and manage special projects and/or events in support of corporate priorities.

Primerica, Norcross, GA 2006

Role: Software Product Analyst (2006)

Utilized best practices in application development to convert PC-based customer relationship management software to web-based applications capable of servicing over 100k sales reps.

• Wrote functional specifications & Develop user interface prototypes to support business requirements.
• Worked with Quality Assurance and IT teams to support testing and development.
• Created specs to interface Web-based technology and Personal Digital Assistant (PDA) technology.

Given Imaging, Norcross, GA 2003-2005

Roles: Support Analyst (2003) Technical Support Supervisor (2004 - 2005)

Responsible for assisting clients with capsule endoscopy videos, and their extraction and manipulation through proprietary software. Performed staging and support for workstations. Troubleshoot radio frequency specific data collectors, and eventual data collection from devices.

• Implemented intranet software for Technical Support team. Devised plan for implementation of support site for international audience.
• Write & provide extensive documentation and process creation for workstation lab.

Roche Diagnostics Corporation, Roswell, GA 2001 – 2003

Role: IT Technical & Web Analyst (2003)

• Awarded Roche Web Developer Certification.
• Responsible for centralized knowledge base software development for Technical Support team. Worked with international headquarters for permissions for intranet implementation
• Developed IT Support Intranet site. Responsible for document management
• Performed IT Technical Analyst Management duties as interim manager.
• Performed software technical writing and developed version of help file for main software.

Ultrasound Diagnostic School, Atlanta, GA 1999 – 2001

Role: Health Information Systems Instructor (1999 – 2001)

• Created local website, for Atlanta Market, until national corporate website was implemented.
• Developed Classroom intranet portal for course material dissemination and online testing.
• Responsible for formatting, configuring, and networking all PC’s, printers and peripherals.

References Available Upon Request