Control Advertising Inventory, Placement, and Tracking with OpenX
The OpenX ad campaign platform offers a robust system to effectively track the results of your onsite and offsite banner and html campaigns. Back in a blog at http://blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/ entitled Sex Sells or Does It?, we ventured into the notion certain sexier images and banners may provoke more click throughs. However, on our test site, www.BlackAtlanta.com, [...]
SEX SELLS… or Does It?
Super Sexy Chicks in Super Scantily Clad Bikinis Get Less Clicks…… Yes… REALLY… In one of our Marketing Studies in the African American niche, we posted two ads on BlackAtlanta.com, one of our company sites. We were attempting to see click through and conversion rates on the TRUE dating service and compare it to our [...]
