Black Internet Marketing Lessons » clickthrough http://blackinternetmarketing.com on BlackInternetMarketing.com Mon, 16 Aug 2010 02:09:31 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Control Advertising Inventory, Placement, and Tracking with OpenX http://blackinternetmarketing.com/control-advertising-inventory-placement-and-tracking-with-openx/-/Black-Internet-Marketing/2008/11/04/ http://blackinternetmarketing.com/control-advertising-inventory-placement-and-tracking-with-openx/-/Black-Internet-Marketing/2008/11/04/#comments Tue, 04 Nov 2008 17:01:37 +0000 BJohnson http://blackinternetmarketing.com/?p=172 SHARETHIS.addEntry({ title: "Control Advertising Inventory, Placement, and Tracking with OpenX", url: "http://blackinternetmarketing.com/control-advertising-inventory-placement-and-tracking-with-openx/-/Black-Internet-Marketing/2008/11/04/" });]]> The OpenX ad campaign platform offers a robust system to effectively track the results of your onsite and offsite banner and html campaigns. 

Back in a blog at http://blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/ entitled Sex Sells or Does It?, we ventured into the notion certain sexier images and banners may provoke more click throughs.  However, on our test site, www.BlackAtlanta.com, the opposite occurred.  The LESS sexy banners were clicked by almost 3-4% higher rates. 

We concluded that the demographic liked bikinis less in regards to a possible dating scenario. 

In order to conduct that study, we used an AD SERVER.  An ad server allows you to: 

  • test multiple versions of banners, just as we did.
  • advertise clients’ ads on your site
  • give your code to your sites where you might be buying traffic to track and gauge the true results of a campaign
  • Give your clients an online portal to test and see the number of impressions and click throughs that your site provided. 

OpenX is a great solution to this.  On our site, we used an older version called OPENAds.  We have since upgraded to OpenX and enjoy the robust and dependable code base.  We encourage you to do the same, even for your own banners on your own site.  Testing is key, and following trends will allow you to increase click throughs of your campaigns and offers… which ultimately leads to Increased revenue or visitor actions. 

Enjoy OpenX!

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]]> http://blackinternetmarketing.com/control-advertising-inventory-placement-and-tracking-with-openx/-/Black-Internet-Marketing/2008/11/04/feed/ 0 SEX SELLS… or Does It? http://blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/ http://blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/#comments Tue, 23 Sep 2008 04:55:00 +0000 BJohnson http://blackinternetmarketing.com/?p=82 SHARETHIS.addEntry({ title: "SEX SELLS… or Does It?", url: "http://blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/" });]]>

Super Sexy Chicks in Super Scantily Clad Bikinis Get Less Clicks…… Yes… REALLY…

In one of our Marketing Studies in the African American niche, we posted two ads on BlackAtlanta.com, one of our company sites.  We were attempting to see click through and conversion rates on the TRUE dating service and compare it to our other dating experiences in conversions with other companies we have worked with, such as Match.com and MingleMatch. 

We used two different banners. I personally hypothesized that SEX would sell.  Was I right?

Drum roll Please!!!!

NOPE!!! Although I really like yellow, orange, and pink striped bikinis or the lady in it, it had a much lower click through rate than its partner… Both banners were run in a split test using Open Ads/PHPAds platform. 

Amazingly, we had almost 8% click through rate on the less seductive, more clothed model. 

Bikini lady, received less than 1%!

YES… I am sure sex sells… But maybe, just not to the crowd of BlackAtlanta.com on the HOME page!

Thanks for reading!

B

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