By concentrating on the weight loss niche, we will launch a site and make revenue from a natural organic traffic model, and then see how we can throw some PPC money at it 2-3 months down the line, if Organic Traffic has not picked up.
The weight loss niche, from an online perspective, is one that I am very interested in.  You see, in 2 days, it will be November 1st.  This means that, as online marketers, we have exactly 2 months to get on the ball for the New Year’s Eve Resolutions.

I already have a couple of weight loss sites.  Having lost weight on my own program (drug or metabolism enhancement free), I have a key interest in losing weight.  (See Fat3500.com for my ebook).  However, I also know that there are a lot of weight loss aids out there that are heavily sought by people.  So it is a GREAT niche to master to make a few bucks.  Check out slimchews.net for an example site.

Enters the Challenger WU-YI Tea.

Here are the steps I chose to pick Wu-Yi Tea as niche product.

1. Offline research:  First and foremost, there is a real buzz around the water cooler.  I heard someone talking about it and swore they were talking about fitness with a WII instead of losing weight with WU-Yi tea!
2. Based on hearing about it, I decided to google it.  Yep, Very healthy PPC ads.  I did a google search for WuYi and found that there were not a lot of results…. only about a 157K results…
3. See above.

With a well search engine optimized page, I can get some traction with Google …. Now we have to look for search frequency….

Learn to use the Google External Keyword Selector Tool.  You can reach it by clicking here…. So as of September 2008, the following happened :  There were approximately 18,100 searches in September for “Wuyi” !!!!

The keyword has an average Cost Per Click of $2.31.

Value Driven Business Motive

• So we have a good business model:  weight loss
• We have a term that has a decent number of results to compete against for natural or “organic” SEO
• We have a term that has a good frequency of searches (18,100)
• We have a term that has a relatively “Juicy” CPC.  This means that we have an EXIT plan if we build a site.

What is an Exit Plan?

My exit plan would be to buy the domain, create a website, optimize the site for Search Engine results, and then see if my site will convert.  If It does NOT convert, then I am looking to SELL the site.  Maybe someone else would be able to tweak it and make it work.  At a CPC of over $2 for a simple click, this means that a decent attempt at search engine penetration, with a HOT domain, in a sought after product field could mean a decent ROI for purchase and time.

For the next posts, I will show you the next steps, including Affiliate Program searches, Domain Name Purchase, (even though I already bought it), web hosting Setup, Blog Setup (my chosen method of a strong SEO candidate), and initial seeding for Google.

Stay tuned!

For our other WuYi Tea Experimental posts:

WU-Yi Tea Experiment: Planning WUYi.TV Weight Loss Site | POST 1

WU-Yi Tea Experiment POST 2: Changing DNS… Preparing for Site

WU-Yi Tea Experiment POST 3: Creating a Simple Site for SEO Aging

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