What’s More Important: Quality or Quantity?
- 4 Comment
Traffic Traffic Traffic. As owners of websites, we know that traffic is like the bloodline of a website. But what’s important? Quality or Quantity?
I was reviewing my stats for one of our sites: BlackAtlanta.com. That site received:
- 13 million hits from January to November 2008
- 3.1 Million page views
- 650K visits
- 501K unique visitors
But I have to admit. Funneling that many visitors into a conversion path on my own products or even affiliate products was not done in the numbers that I wished and hoped for.
So now, I must either:
- focus on better traffic or
- improve landing page experience for existing traffic or
- learn the site visitor and what they are looking for!
For 2009, I am focusing less on BIG HUGE unqualified numbers for traffic and more on focused traffic where we can funnel those users into a great conversion funnel.
What are your website traffic goals for 2009?
4 Comments on this post
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Mwangi said:
Mine are sales, sales, sales for my new site my podcasting tutor.
December 20th, 2008 at 2:42 am -
BJohnson said:
YEp! that sales and conversions are VERY key to that bottom line. Thus, qualified traffic is VERY important to get that funnel working.
Let me know when you get that affiliate program going for the tutor or if there is a feature we can do for you!
December 22nd, 2008 at 10:50 am
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[...] unknown wrote an interesting post today onWhat's More Important: Quality or Quantity? | Black Internet …Here’s a quick excerptBJohnson: Vivian… we only discuss ways to market the program. And send traffic to those pages. We have nothing… Internet marketingk: Hi Johnson,you discussed some good points here.The blogging is also a kind of marketing. … [...]